Anthem Vs. Kaiser Permanente

From our prepared for the 2008 Marketing Award (Case Wind)
Commenting on the new hypothetical offer for the mobile Internet:

[...] This new conception of ' data offering allows extreme flexibility for us, because for example we could invent recharges very cheap but with a very tight time constraint, or more expensive refills that let the user choose how and when eating. For the user there is complete freedom on what and how to spend and there are also the psychological costs associated with activation and decommissioning. [...] Twitter

suggests the first concept of the new offer. A charging low-cost, always-on, with no shots and no bands but with a fairly tight time constraint (1 month) [...]
This profile is crucial entry-level offer a very low price that will entice the test. Looking at the current offers Wind, the one that comes closest to our idea is Mega1500. To stay within the limit of 5 € will be necessary to reduce the amount of traffic included (could be around 300MB).

Today, November 2009, Vodafone offers internet access from phone for € 3 a week with 500 MB traffic.

I'm biased but it seems very similar to the idea that we had at the time the case Wind.
E 'always-on connection with a bond of traffic and short term. There is no charge on / off and a total bid is quite cheap.
Ideal to keep synchronized address book, mail and of course Facebook.

Wind went even further: Unlimited Internet from a mobile phone for 3 € per week .


Update January 9, 2010: Wind
jump on the train Facebook (as we suggested in our paper). Wind is the first Italian operator to activate the SMS service Facebook. Simple
and economic benefits for the user, can increase the SMS traffic for the operator.
With almost two years later than we have come to the Marketing Award.