of 2009. Both at once. There we were right
When all firms of a certain size are scrambling to appear ethical,
The imperative in all industries, except (maybe) (hopefully) your health, there is only one : SELL. Both at once. They forgot everything else.
This film is based on a text of the early '80s but in 2009 is more relevant than ever.
Just take a look at the job. Despite the economic crisis, despite the layoffs, there is no company that does not seek sellers, commercial representatives, brokers or as you call them. Why
sellers, in the company are the ones most directly related to profit. They are the ones that increase your bottom line.
While all the other employees are the costs, the sellers are the ones who represent the revenues.
E 'cynical perspective, stupid and shortsighted? Sure. Too exaggerated for be real? Absolutely not.
But it's over. Not enough to sell. Have to sell. So, immediately and without question.
If you can not sell you are a problem and then go because you removed a cost and there is someone who can sell more of you with a lower salary.
E 'the triumph of the very short term.
While at the strategic level does everything to appear ethical, accountable, sustainable ... at the operational level that counts is the bottom line and if the customer remains dissatisfied then the blame is the seller who "has acted on its own initiative without complying with the corporate values."
These are three trends that, as consumers, we can see in place in many medium-sized enterprises and large, indicating the turn to ethics should have taken the business in general.
GenerationG: The current financial meltdown has led Consumers to Be More Than Ever disgusted (if that's even possible) with greedy corporate execs who just do not care .
EcoBounty: Every key player-from the Obama administration to the Chinese government-plans to dominate the post-recession economy going by Sustainable .
Transparency Tyranny: Big in 2007, bigger in 2008, and even bigger in 2009 .
shame that those same companies that make good riding these trends and "motivate" their employees, as does Alec Baldwin above.
So if I had to find a trend for job seekers in 2010 focus on the "tyranny of falsehood." If you can
were told the interviewer in front of you will be able to account for the company were told
If you're comfortable in an environment that preaches well, but Razzola bad ...
If you can do so much cash, immediately and without question ...
Then you will not care of the rest.
does not matter if you are dishonest, if customers remain unsatisfied, if you arrive late for work, if you try to cheat the company you work for.
The important thing is just to make cash. If you can make money your boss will forget all your wrongdoing and will praise indeed. Because if make cash there will always be someone willing to assume.
Sunday, November 29, 2009
Tuesday, November 24, 2009
Anthem Vs. Kaiser Permanente
From our prepared for the 2008 Marketing Award (Case Wind)
Commenting on the new hypothetical offer for the mobile Internet:
[...] This new conception of ' data offering allows extreme flexibility for us, because for example we could invent recharges very cheap but with a very tight time constraint, or more expensive refills that let the user choose how and when eating. For the user there is complete freedom on what and how to spend and there are also the psychological costs associated with activation and decommissioning. [...] Twitter
suggests the first concept of the new offer. A charging low-cost, always-on, with no shots and no bands but with a fairly tight time constraint (1 month) [...]
This profile is crucial entry-level offer a very low price that will entice the test. Looking at the current offers Wind, the one that comes closest to our idea is Mega1500. To stay within the limit of 5 € will be necessary to reduce the amount of traffic included (could be around 300MB).
Today, November 2009, Vodafone offers internet access from phone for € 3 a week with 500 MB traffic.
I'm biased but it seems very similar to the idea that we had at the time the case Wind.
E 'always-on connection with a bond of traffic and short term. There is no charge on / off and a total bid is quite cheap.
Ideal to keep synchronized address book, mail and of course Facebook.
Wind went even further: Unlimited Internet from a mobile phone for 3 € per week .
Update January 9, 2010: Wind
jump on the train Facebook (as we suggested in our paper). Wind is the first Italian operator to activate the SMS service Facebook. Simple
and economic benefits for the user, can increase the SMS traffic for the operator.
With almost two years later than we have come to the Marketing Award.
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Thursday, November 12, 2009
Stomace Flue Going Around East Coast
many gullible
"Get the VIP account on Facebook"
Here's yet another hoax that shows how gullible and superficial populate the Internet in Italy. Even among young people, even among persons of high culture.
Despite a certain segment of the public the Internet is now half-known newspaper, still spreading hoaxes patently incredible.
There are countless more facebook groups that promise to get visitors to your profile (although this is expressly prohibited by the terms of use of Facebook) not to mention the buffalo classic that never goes out of fashion. Evidently
will be part of human nature. As in the Middle Ages it was believed to be sorcerers now believe this crap.
I can also understand the housewives to pensioners who believe everything that goes on TV. But that young graduates often prove to be so unprepared is disarmingly frank.
Two considerations:
The overwhelming majority of the groups that I see on facebook hoax is in Italian.
The nonchalance with which we enter in a group is inversely proportional to the attention that is dedication. This is
for companies that think they do facebook its main marketing strategy.
"Get the VIP account on Facebook"
Here's yet another hoax that shows how gullible and superficial populate the Internet in Italy. Even among young people, even among persons of high culture.
Despite a certain segment of the public the Internet is now half-known newspaper, still spreading hoaxes patently incredible.
There are countless more facebook groups that promise to get visitors to your profile (although this is expressly prohibited by the terms of use of Facebook) not to mention the buffalo classic that never goes out of fashion. Evidently
will be part of human nature. As in the Middle Ages it was believed to be sorcerers now believe this crap.
I can also understand the housewives to pensioners who believe everything that goes on TV. But that young graduates often prove to be so unprepared is disarmingly frank.
Two considerations:
The overwhelming majority of the groups that I see on facebook hoax is in Italian.
The nonchalance with which we enter in a group is inversely proportional to the attention that is dedication. This is
for companies that think they do facebook its main marketing strategy.
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Saturday, November 7, 2009
Winnie Pooh Waffle Maker
Musical: Hallelujah good people.
I'll be back to talk shows after a pause too long. Despite
can no longer enjoy the last minute of the legendary Theatre of Reggio Emilia, I am pleased that something is moving in the Northeast.
Tonight I saw a company of Genoa in amateur theater scene in Conegliano. Even with a ten-year history, however, speak to people who are not their main occupation in the show so the expectations and judgments are clearly scaled down compared to the other articles I have written.
"Hallelujah" is a classic ecquivoci of comedy, particularly as recited in a Creole-Italian, Roman and Latin, set in the year one thousand victims of fraudsters, and nobles, saints and sinners.
Friends of Jachy well take the stage. They sing and dance well. A few forgivable flaw does not affect the great success of the show.
Among the actors, Peter Barbieri won the Golden Mask in Vicenza, but frankly I felt embarrassed at times in the lead role Ademar.
Who in my opinion was definitely stood out over others in the role of Paul Marcaccini Ezzelino, a real volcano of energy, agile, beautiful voice, good stage presence, perfectly at ease on stage. The other claim
worthy part, beautiful smiles, and even the freshness of the young age of many interpreters do forgive and trimming some excess typical of an amateur troupe.
The exhibition is good, the scenery is nice, has everything you need to fit well with the scenes, taking into account that the budget is not that big of a permanent theater.
The same goes for the lights and effects. Technically adapted and used with skill.
Belli also the costumes. We hope that this company be successful and continue on this path.
After a long abstinence is a pleasure to return to attend the theater, especially when I find a great musical like that tonight. We hope that the fashion spreads and more and more compagnie ci propongano questo tipo di spettacoli che uniscono su un unico palco tutti i diversi talenti artistici.
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I'll be back to talk shows after a pause too long. Despite
can no longer enjoy the last minute of the legendary Theatre of Reggio Emilia, I am pleased that something is moving in the Northeast.
Tonight I saw a company of Genoa in amateur theater scene in Conegliano. Even with a ten-year history, however, speak to people who are not their main occupation in the show so the expectations and judgments are clearly scaled down compared to the other articles I have written.
"Hallelujah" is a classic ecquivoci of comedy, particularly as recited in a Creole-Italian, Roman and Latin, set in the year one thousand victims of fraudsters, and nobles, saints and sinners.
Friends of Jachy well take the stage. They sing and dance well. A few forgivable flaw does not affect the great success of the show.
Among the actors, Peter Barbieri won the Golden Mask in Vicenza, but frankly I felt embarrassed at times in the lead role Ademar.
Who in my opinion was definitely stood out over others in the role of Paul Marcaccini Ezzelino, a real volcano of energy, agile, beautiful voice, good stage presence, perfectly at ease on stage. The other claim
worthy part, beautiful smiles, and even the freshness of the young age of many interpreters do forgive and trimming some excess typical of an amateur troupe.
The exhibition is good, the scenery is nice, has everything you need to fit well with the scenes, taking into account that the budget is not that big of a permanent theater.
The same goes for the lights and effects. Technically adapted and used with skill.
Belli also the costumes. We hope that this company be successful and continue on this path.
After a long abstinence is a pleasure to return to attend the theater, especially when I find a great musical like that tonight. We hope that the fashion spreads and more and more compagnie ci propongano questo tipo di spettacoli che uniscono su un unico palco tutti i diversi talenti artistici.
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Black Stool When Drinking Wine
Treat me with love. Life of a book at a public library. Push
My name is Oliver Twist, of my adventures (beating, orphanage and prison, escaping and being caught, exploitment in the gang of scummy Fagin) many of you already know...
Of my adventures in the library, instead, probably you don't imagine much. I look like an ill-treated book: fact is, actually, many of you loved me, many fingers rummaged through my pages, drew lines and crosses by pencil, some of you while reading me surely spilled tears, others maybe just tea but in the end I'm happy this way. I worked hard in more than one library (at least judging by the sequence of stamps, different inventories and by the stratigraphy of labels) and got to the end of my days with the pride of a survivor who faced with honour all its battles.
A greeting
your Oliver Twist
This touching label, posted on a dismissed book is part of the exhibition " Treat me with love " at the Sala Borsa Library in Bologna.
I apologize for the roughness of the translation but I wanted to share this with the highest possible number of people.
As you can imagine the aim of the exhibition is to rise people awareness on the importance of keeping in a good state the library's material. They Could Have signals posted everywhere in the corridors with sentences appealing to people's sense of guilt, INSTEAD They did an exhibition appealing to people's emotions.
This is just one of a million small Reasons Why I love this town.
My name is Oliver Twist, of my adventures (beating, orphanage and prison, escaping and being caught, exploitment in the gang of scummy Fagin) many of you already know...
Of my adventures in the library, instead, probably you don't imagine much. I look like an ill-treated book: fact is, actually, many of you loved me, many fingers rummaged through my pages, drew lines and crosses by pencil, some of you while reading me surely spilled tears, others maybe just tea but in the end I'm happy this way. I worked hard in more than one library (at least judging by the sequence of stamps, different inventories and by the stratigraphy of labels) and got to the end of my days with the pride of a survivor who faced with honour all its battles.
A greeting
your Oliver Twist
This touching label, posted on a dismissed book is part of the exhibition " Treat me with love " at the Sala Borsa Library in Bologna.
I apologize for the roughness of the translation but I wanted to share this with the highest possible number of people.
As you can imagine the aim of the exhibition is to rise people awareness on the importance of keeping in a good state the library's material. They Could Have signals posted everywhere in the corridors with sentences appealing to people's sense of guilt, INSTEAD They did an exhibition appealing to people's emotions.
This is just one of a million small Reasons Why I love this town.
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