Monday, April 27, 2009

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I know ...

will not be nice to say "I told you so" but this time he had also written to launch the internet mobile in Italy served the partnership with Facebook.
was May 31, 2008 when we delivered our established Marketing Award for Case Wind but the intuition we had already had a few months earlier. Vodafone Facebook
What do our customers when they connect to the network? They use the Internet mainly to socialize, therefore we decide to take on the most promising Italian mobile social networking world: Facebook. [...] Seen the trend in the world that we believe will quickly become very important in Italy and we can get the advantage of creating the first partnership.
http://www.slideshare.net/mrlovat/caso-wind
that if ... had been activated at that time (when Facebook was unknown in Italy) perhaps could have allowed a preferential agreement or even some kind of exclusivity. 3 inq1
Now (a year later) the two operators are launching trendy market offers and promotions centered on social networks to the validity of that intuition.

may have been a stroke of luck to predict the boom in Facebook a year in advance. But a stroke of luck here, a la ... maybe it's that start publishing. Otherwise
ends like the time I imagined I was a little alcoholic beverage in the bottle as an alternative for those who do not like the beer and the next year are born ready-to-drink.

Monday, April 20, 2009

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Lobby, and those who have too little.

Copertina La finanziaria siamo noi I just returned from the launch of a book on the topic of economic crisis, which speaks well of the lobby.
Stefano Lepri said that in Italy the special interests are systematically dominates over the general and gave the example of the lobby of pharmacists who opposed the liberalization contained in the so-called Bersani decree.

In fact, the lobby of pharmacists is one of the few in front of the Bersani decree has dropped his trousers and even taxi drivers have managed to maintain their privileges.

Far be it from me to refute the thesis on the power of the lobby but Lepri For the record, remember that the lobbying, that is, bring their interests to the attention of the powerful, it is absolutely legitimate. The fact that consumers choose not to use it, and yes the guild is up to them.

It is no coincidence that pharmacists have had to give. Against them was a very strong lobby, that is that the Coop had an interest in liberalizing the sale of medicines over the counter. Taxi drivers but had no antagonist, and in fact have not moved an inch.

The curious thing is that liberalization, which in theory went against the interests of the class has done to benefit you instead.
Today pharmacists are among the few who have no trouble finding work thanks to its new hires in the corner supermarket and I do not think that there are cases of pharmacies in trouble because of competition from supermarkets.

But then why had initially opposed the liberalization? Because in Italy

lobbies are not carrying forward the voice of all category but only those who have already started a career very well in that category.

Pharmacists who have benefited from liberalization are not the owners, the old lobby of the trombone, but young people do not hold. That is, those who work as employees with a national contract ridiculous that with new recruitments have seen an increase (A little ') their bargaining power.

Rather than lobby of pharmacists should talk to the old lobby trombones and so many other areas.